Influencer

In 2014, with her phone in hand, Barbie became a social media influencer. Her @barbiestyle Instagram account shares snapshots of the world from Barbie’s perspective—from fashion and beauty to food and travel.

With the rise of social media, influencers have an important role in shaping fashion and style of today. By sharing their favorite purchases, influencers have the power to set trends with the click of a button.

Having amassed over 2 million followers since its debut in 2014, @barbiestyle gives fans a glimpse into the daily life of their favorite fashion icon.